Social media platforms keep the global population connected and engaged regardless of the geographical distance between them. This notable factor makes these platforms a valuable tool for businesses. By creating a profile for their brands, companies can create a personalized identity that online users trust. In that sense, LinkedIn is one of the most professional among all these platforms and suitable for businesses to establish a strong online community. This type of marketing is still extremely overlooked, but with the right set of efforts and tactics, it could play an imperative role. Best practices LinkedIn marketing has a feature called status updates which allows brands to keep their connections engaged. Consistency is key, particularly in the digital marketplace and people tend to trust services active in their communications. Hence, giving out regular updates is essential to extend their exposure and attract more leads and traffic. Another way that businesses can engage using ...