Search engine and Google ranking algorithms are constantly evolving. Therefore, it is essential to stay up-to-date with these factors and regularly use audit tools to ensure the best practices. Here are some crucial SEO factors that optimize online presence and improve the performance of websites. Site security Search engines are always looking to drive users to the most reliable sites. Therefore, security is a significant ranking algorithm. It is essential to implement pages with HTTPS encryption and SSL certifications to create a secure connection between portals and users. This added layer of security can protect sensitive information from online threats. Crawlability Google crawlers must scan a page to determine its ranking. This is why businesses should enhance the crawlability of their site. They must follow several steps like submitting sitemaps, review index status, and properly use robots.txt for accessibility. Mobile-friendliness Another crucial ranking f