Considering that there are over a few million active social media users, it is one of the excellent ways to extend brand awareness. Marketers who excel in this aspect are sure to attract an exponential rate of customers. As always, they are prone to making some mistakes when it comes to advertising on Facebook or Instagram. Avoiding these misshapes could prove vital to drive better traffic and leads rate for their campaigns. Having no plan Most first-timers follow a guide to formulate their campaigns instead of mastering the tactics. This practice limits their social media marketing possibilities and business goals. As a result, their campaign gets affected. Therefore, it is essential to work with a plan tailor-made for overarching goals and objectives. Overlooking target audiences As cited earlier, there are millions of users online. Not every one of them is interested in a product or service. Thus, knowing target audiences is integral to build an effective plan. Based