Most marketers consider LinkedIn as a tool for job hunters or investors looking to expand their professional circle. However, this platform is an invaluable addition to a brand’s digital marketing strategy, as it a professional channel that can be used to establish business connections and ultimate growth. At its core, it is a social network known for a variety of applications, such as industry discussions, career development, and other related activities. Used appropriately, this platform can help companies reach their customers through specific content that is engaging and informative. Add caption Tips for starting Leading marketers categorize several guidelines for businesses looking to start their LinkedIn marketing campaigns. It includes finding highly targeted connections with high feasibilities of conversions. For instance, when a brand is focusing on selling workout gear to middle-aged adults, then they must set their advertising campaigns ideal ...