Internet Marketing News

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Internet marketing is the in-thing in today’s scenario. If a business doesn’t have a presence on the internet, it can be hard to attract new customers and increase sales. Be it a startup or a multinational enterprise, it is essential to have a proper digital marketing plan in place.  Hiring the services of a reputed marketing agency will help streamline the digital marketing processes .   It will also ensure that the strategies are delivering the expected results. Splendor has been providing full-fledged services for branding, web development, and digital marketing for more than 25 years. The company has won as many as 245+ awards for its performance in the field.  Digital marketing is such a versatile field that no matter how much we already know, there is more to learn. The strategies and tactics keep changing as the markets change. From relying on paid ads to using SEO exclusively to increase website traffic, we have seen various techniques and methods adopted by d...

Social media are a mainstay of everyday life in this modern era. People engage through these platforms with others and share their ideas. Because of its significance, businesses are active in leveraging these channels to improve the exposure of their products and services.  Better known as social media marketing , this technique allows them to reach a wider segment of audiences for increased traffic and sales. In that sense, here is a range of social media marketing techniques that brands should stay aware of for their campaigns.  Ephemeral content  The audiences of today have only short attention spans, so they favor the copies of short and engaging formats over other types. As a result, marketers must optimize their content for active users. For instance, Instagram and Snap chat stories are perfect examples of ephemeral copies visible for only a short period of time.  Dominant players  Facebook and Instagram are two of the most dominant players of soci...