Social media are a mainstay of everyday life in this modern era. People engage through these platforms with others and share their ideas. Because of its significance, businesses are active in leveraging these channels to improve the exposure of their products and services. Better known as social media marketing , this technique allows them to reach a wider segment of audiences for increased traffic and sales. In that sense, here is a range of social media marketing techniques that brands should stay aware of for their campaigns. Ephemeral content The audiences of today have only short attention spans, so they favor the copies of short and engaging formats over other types. As a result, marketers must optimize their content for active users. For instance, Instagram and Snap chat stories are perfect examples of ephemeral copies visible for only a short period of time. Dominant players Facebook and Instagram are two of the most dominant players of soci...
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