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Top Tips to Boost Real Estate SEO

As per studies, more than 90% of home buyers use the internet to search for products and engage with realtors. 

Therefore, real estate SEO proves vital for businesses to attract buyers and drive quality leads. However, the increasing number of mobile devices and recent SERP algorithm updates have transformed real estate SEO into a competitive space. Marketers are finding it challenging to drive organic traffic for their websites. 

Read on to discover some helpful tips to capture more traffic and leads for a business. 


Create an audit 

Marketers need to perform a comprehensive SEO audit to evaluate their current position and determine the need for improvements. The audit researches serve as a benchmark for their progress by giving more details necessary to create an initial roadmap. During these audits, businesses should focus on page structure, content, links, and usability. 

Formulation 

After completing an audit, they should create a plan to address every issue on their site. This step allows realtors to fix:

  • Broken links
  • Site speed
  • Poor quality content
  • Internal link placement
  • Schema
  • SSL certificates
  • W3C validation
  • Meta descriptions 
Accessibility 

The Americans with Disabilities Act outlines the significance of implementing accessibility features in a web page. This step ensures every user, regardless of their disability, can access the internet without any hassle. Therefore, businesses should make their portals ADA compliant and employ virtual assistors. Another excellent way to improve accessibility is by implementing a skip navigation function. 

Mobile optimization 

A significant portion of web traffic is generated from handheld devices like smartphones. This demographic demonstrates the need for making the website mobile-friendly through responsive designs and improve navigation. Most importantly, users should get the information as soon as possible with ease. These improvements encourage more mobile users to access the service, providing a gradual increase in traffic. 

Local listing 

Lastly, businesses should focus on improving their local SEO performance. An excellent way of improving local reach is Google My Business. Realtors should keep their profiles up-to-date with consistent information. As a result, they can rank higher in local searches and generate increased leads from all channels. 

 

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